Jarrett Felton
Founder and Managing Director

Jarrett is the CEO of Invessent. His Passion, Purpose, and Profession have been in alignment for over 16 years as an Investment Advisor. It is very simple, his focus is helping people and changing lives.

After working at Fortune 500 Corporations such as Merrill Lynch-Bank of America and MetLife, Jarrett recognized multiple opportunities to offer his clients a more boutique experience yet from a truly independent and fiduciary perspective.

Jarrett received his B.S in Business Administration- Cum Laude, from the University of Potsdam. When not working, he enjoys sailing, flying, community outreach, and spending time with his dog- Bear.

Lidia Kerr
Director of Operations

Lidia brings more than ten years of bilingual leadership experience to Invessent. Her expertise comes from client-facing roles within the healthcare and finance sectors.

As Vice President of Operations, she is the front line for all clients and is responsible for day-to-day client support and service. Her commitment is to address all client concerns, feedback, and providing an experience that clients ultimately deserve.

When she is not at the office, she enjoys spending quality time with her family, baking, and home projects. Her greatest source of inspiration are her children.

Invessent Services

Wealth Management & Coordination

Invessent wealth management services focus ONLY on a client-centered approach, therefore creating a unique and customized plan for each relationship under management. This cannot be done properly without the right collaboration and coordination with the other professionals in our client’s lives. We have engaged with numerous CPAs, Attorneys, and Insurance professionals over the years to ensure proper planning implementation.

Investment Advisory Solutions

Our open architecture, independent, cost sensitive, and multi-custodian platform, makes for the perfect collaboration between advice and guidance with customized portfolio building. Each client's Invessent investment advisory solution is constructed by way of a thorough risk assessment, clear understanding of objectives, and a disciplined approach for implementation. In short, we strive to reduce the complexity that can come with investing, while offering our clients a greater peace of mind.

Financial Planning and Analysis

To plan for the seen and help circumvent the unforeseen, we must first establish a financial baseline. Once we have that, we then help our clients through a series of questions, meaningful dialogue, and courageous conversations, to identify goals and timelines. At Invessent, we understand that life can be full of surprises, but we whole heartedly believe we need to have a financial roadmap or plan, with realistic expectations and some flexibility for the “what ifs” in life.

Who We Serve Families over Finances.

The Invessent wealth management style is from a 360-degree perspective, keeping focus on the client, and always meeting them where they are at in life. Too often advisors specialize in working with a particular profession but miss the mark on understanding the unique circumstances each individual/family brings. In our book, one size does not fit all!

We are different.

Since our clients come by way of their own unique circumstance and situation, we adamantly believe that “fit” is paramount when finding your wealth management team. Square peg- round hole never fits!

Invessent Guiding Principles Does your Advisor have any?

Guiding principles are only as good as the degree to which the firm walks the talk. So, we’ll keep it short.

  • Duty and diligence.
    Thorough and careful diligence, research and vetting of all advice—financial or otherwise to make sure we’ve looked at everything.
  • Honesty and transparency.
    High-integrity advice that’s objective, honest, unbiased and unbeholden to any fund company or investment product.
  • Availability and accessibility.
    Client service that is nothing short of excellent no matter the day or the hour.

Our Philosophy

  • Ask the difficult questions
  • Plan for the unexpected
  • Challenge the rationale
  • Have courageous conversations


Family dynamics are essential to planning for the future and protecting what matters most.



Our client’s personal finances is crucial to helping realize dreams. A crucial conversation on money, spending habits and future goals is essential.



Client’s concerns regarding their health and the health of those for whom they are responsible for should be a part of each plan.



Money is a tool and a means to an end, but only when properly wielded can one enjoy the finer things in life much longer.



The value of work in each client’s life is a prerequisite to helping each client realize their own definition of financial freedom.



The client’s legacy and what’s important should be a big part of the conversation around wealth management.


  • truly understand your goals
  • implementation of plan
  • formulate a plan
  • keep you on course

Ask a Question

We’re accessible and welcome questions. An informed client is our best resource.

Schedule Consultation

Initial consultations with the Invessent financial advisory team are complimentary.